OptOutside on Black Friday
Last year our friends at REI did something unprecedented in the world of retail. They closed their doors on one of the biggest shopping days of the year, Black Friday. Why? To get folks to spend the day outdoors recreating instead of indoors shopping.
We at COMBA totally support this endeavor and are partnering with REI to spread the word and get our members out on their bikes riding their favorite local trails this Black Friday.
So, on the Friday after Thanksgiving, instead of shopping, get outside with some friends, and ride your favorite trail, then...
1) Take a picture of yourself (and your friends)
2) Post to Facebook using the hashtags #combaOptOutside and #OptOutside
REI will publish your picture on its Instagram feed, and you become eligible to win a Camelbak. In addition, two people who post using the above hashtags will be randomly selected to win a Traverse Pack from COMBA (donated by REI).